Canned coffee is more and more popular with the younger generation
Coffee is favored by a large number of urban consumers, especially young consumers, for its refreshing, convenient consumption and other advantages, and it has high consumption rigidity.According to incomplete statistics, the packaging types of ready-to-drink coffee are divided into bottled, canned, cupped, boxed and bagged. Among them, bottled ready-to-drink coffee accounts for about 70% of the total, while canned ready-to-drink coffee takes 20%. The percentage of about% followed closely behind. Regarding the origin of canned ready-to-drink coffee, one theory is that Yoshitake Miura, who runs a coffee shop in Hamada City, Shimane Prefecture, got inspiration from a cannery and produced the world's first canned coffee in 1965. Four years later, Tadao Ueshima, the founder of Japanese coffee manufacturing and sales predator "UCC Ueshima Coffee", developed canned coffee based on the idea of allowing people to drink coffee anytime and anywhere, and successfully cultivated this best-selling product. .
