Driven by multiple factors, beer canning rate has risen significantly under the new epidemic

During the COVID-19 pandemic, the domestic beer canning rate has increased significantly due to the following major factors, with the increase of 500ml cans mainly.

The consumption channels have shifted from catering and night markets to supermarkets and e-commerce. Before the epidemic, beer was mostly sold in ready-to-drink markets such as catering and night markets, and bottled beer in these channels accounted for a relatively large proportion. During periods when the epidemic is more severe, such as January and February 2020, the consumption of beer in catering, night markets and other channels has basically stagnated, resulting in a significant increase in the proportion of beer consumption in non-ready-to-drink channels such as supermarkets and e-commerce. Super and e-commerce channels mainly sell canned beer.

The production capacity of beer enterprises has been adjusted and the transportation radius has increased. As beer companies adjust their production capacity, some breweries that cannot bring scale effects have been shut down, resulting in an increase in the radiation range of the brewery, that is, the transportation radius, which promotes the use of two-piece cans. This is due to the fact that compared with bottled beer, cans Beer packaging has the advantages of convenient transportation and not fragile.

Glass bottles have no advantages in terms of cost and shelf life. Compared with cans, glass bottles have a cost disadvantage, which is manifested in the following two aspects. First, the cost of new bottles is significantly higher than that of cans; second, the implementation of the new national standard for glass bottles and stricter environmental protection requirements have increased the cost of recycling glass bottles.

In addition, due to the better shading of cans, the shelf life of canned beer far exceeds that of bottled beer, causing breweries to be more willing to choose cans.